Nancy Friedman is vice president of advertising for Visa USA. Her keynote this morning at Ad:Tech 2003 touched on how the Visa brand got so strong, how the company keeps its brand relevant, and how ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

In recent years, we have witnessed the rise of creative collaborations between brands from various industries resulting in unique and innovative products. This is where two or more brands collaborate ...

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

Practitioners perpetually question whether they are spending the right amount of money on the right marketing activities to optimize sales, profitability, brand equity, and shareholder value. This ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

LOS ANGELES, Dec. 13, 2023 /PRNewswire/ -- ANACHEL, a leading integrated and solutions-driven brand marketing and communications firm, announced today that Hunter Ruetz has been named director of ...

Nissan-owned Infiniti promoted a longtime communications executive into its top global marketing job, in a move that combines oversight of public relations, marketing and social media into a single ...

LOS ANGELES, June 29, 2017 /PRNewswire/ -- Fisker Inc. – designer and manufacturer of uniquely stunning luxury electric vehicles complemented with some of the longest EV ranges on earth – has selected ...

Jordan Brand, a division of NIKE, launches ‘Become Legendary,’ a fully integrated brand marketing campaign that pays respect to the legacy of Michael Jordan and his brand. In its second year as the ...

The Lede Company has acquired Element Brand Group, the Los Angeles and New York-based brand partnerships and integrated marketing agency. Heather Leeds Greenfield, founder of Element Brand Group, will ...