Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to promote ...

CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, reliable cleansing. Ninety-nine and 44/100% pure—the commercials proclaimed ...

Procter & Gamble’s oldest brand is getting a makeover — kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand with colorful, ...

First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits CINCINNATI--(BUSINESS WIRE)--Today Olay, Ivory and Old Spice introduced the latest innovation across ...