Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

Some 135 years ago, Procter & Gamble Co. began mass marketing its first branded product to Americans: a bar of white soap called Ivory, novel in its ability to float. Now, as the world's largest ...

When it comes to how Americans use soap, it’s fair to say millennials are making a clean sweep of it. Americans between 18 to 24 are largely snubbing the old-fashioned bar of soap, leading to sales ...