The critical holiday sales period is here, bringing to the spotlight a number of seasonal campaigns that brands have spent months — if not longer — fine-tuning in pursuit of a revenue surge. For J.C.

JC Penney has reported widening losses. (Photo by: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images) Department store JC Penney has reported that its net loss in the first ...

The Equal Employment Opportunity Commission filed suit November 17 against Penney OpCo LLC, claiming the retailer's leave ...

J.C. Penney wants to redefine its brand image by hiring Mischief, a rising star in the agency sector that has established a reputation for in-your-face marketing. The appointment signals that the ...

J.C. Penney’s third-quarter earnings were halved by extremely cautious consumer spending, which is expected to keep wreaking havoc over the holidays. Penney said earnings for the current fourth ...

A report indicated that J.C. Penney would need to close 320 stores to return to 2006's sales per square foot levels. However, J.C. Penney has positioned itself to be profitable and competitive at much ...

An hour away from Jacksonville, off a road canopied by live oaks blanketed under Spanish moss, lies the town of Penney Farms. It only takes 20 minutes to walk from the far end of town to the other, ...

Every company makes mistakes from time to time. Unfortunately, that's part of life. However, some mistakes are so large, or their number so vast, that it spells the end for a company. Although J.C.

Last week, J.C. Penney announced another quarter of solid improvement in its struggling business. Same store sales rose 4.1% year over year and J.C. Penney's profit margin (excluding the impact of ...

Retailer J.C. Penney Co., which uses application performance monitoring software developed by NetQoS Inc., plans to upgrade to a new version to help ensure that it complies with IT service-level ...