You'll find womens dresses on sale at 60% (or more) off at JCPenney this week! For a limited time, women's dresses are on sale at JCPenney. Thru October 6th you'll get an additional 30% off with code: ...

JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...

PLANO, Texas - (Sept. 6, 2018) - As JCPenney (JCP) focuses on driving its women`s apparel business, the retailer is launching Artesia, a new boho style brand for women. Arriving just in time for the ...

PLANO, Texas -(April 12, 2016) - Because every body deserves great style, JCPenney [NYSE: JCP] is introducing Boutique+(TM), its first-ever plus-size fashion brand designed exclusively for the ...

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LEWISVILLE, Texas--(BUSINESS WIRE)--Today, JCPenney launches Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand. Frye ...