To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

Don’t hide your curves — show them off. That’s the message of the Ashley Graham Only at JCPenney plus-size collection launching Thursday at 325 JCPenney stores and on jcp.com. It’s a three-year ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. JCPenney is partnering with model and entrepreneur Ashley ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first line ...

When brands promote body positivity, the end result doesn't always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else.

JCPenney has just made our week by publishing a totally awesome, beautiful and inspiring ad campaign for their new plus-size range. The video utilises the power of the body image movement and curvy ...

Colder weather is here and you can stock-up on women's long sleeve tops for under $6 each! Head over to JCPenney where thru November 30th you'll find women's tees and polar fleecetops priced at $5.99.