JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

"Abbott Elementary" superfans can dress like their favorite Philadelphia educators, thanks to new apparel at JCPenney. The long-time mall staple, which operates 22 stores in Pennsylvania, has ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – Get comfy and save on fleece ...

LEWISVILLE, Texas--(BUSINESS WIRE)--Today, JCPenney launches Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand. Frye ...