JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

“If you’ve followed our journey, you’ll know that at the heart of our strategy, JCPenney is committed to democratizing great things: fashion for prices you can afford and gifts that get heartfelt ...

PLANO, Texas -(April 12, 2016) - Because every body deserves great style, JCPenney [NYSE: JCP] is introducing Boutique+(TM), its first-ever plus-size fashion brand designed exclusively for the ...

Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size-inclusive ...

Tracee Ellis Ross released a collection with JCPenney. The affordable collection has nothing over $75.00. We reviewed our favorite pieces from the collection; however, we’re showing you how regular ...