the act of spending a good portion of one's capital on aftermarket products, and/or modifications for one's Jeep, thereby enhancing both the Jeep's job performance and the economic health of companies ...

A few years ago, I wrote a surprisingly popular article titled "I Regret Lifting My Daily Driver." The story described how I paid over $1,000 to ruin my Jeep's ride, handling, braking, acceleration, ...