It's one thing to put sports stars in underwear ads. It's something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

If you’ve been in a Target store lately and you’re of a marketing mindset to roam around and see what the competition may be up to, you may have noticed something new in the men’s underwear department ...

Men’s underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...

The fact that Jockey International is headquartered in Kenosha might come as a surprise to some people. Jockey – one of the largest manufacturers, distributors and retailers of underwear and sleepwear ...

Which of these images best represents the convergence of the forces of utilitarianism, technological innovation and male sexuality: – Clint Eastwood firing a .44 Magnum. – The construction of the ...

"Jockey would like to offer our support for Jon Hamm in the form of a lifetime supply of Jockey underwear," a rep for the company says in a statement to E! News. Hamm, for his part, has been anything ...

Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at ...