Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at ...

Men's underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...

Women’s clothes have a — mostly deserved — reputation for being more complicated than men’s. Accordingly, the cultural, social and business histories behind their garments can be fascinating. (Did you ...

Put. That. Underwear. Down. Why are you paying $150 for high-end jogging shorts and then wearing regular briefs under them? That's just wrong. That, in a nutshell (no pun intended) could be a ...

It's one thing to put sports stars in underwear ads. It's something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

Baltimore Orioles pitcher Jim Palmer was a pioneer of the athlete-as-underwear salesman movement. His tactics were relatively simple, though things like "quality" and "fit" was overshadowed by ...

If you’ve been in a Target store lately and you’re of a marketing mindset to roam around and see what the competition may be up to, you may have noticed something new in the men’s underwear department ...