It's one thing to put sports stars in underwear ads. It's something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

Men's underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...

Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at ...

Put. That. Underwear. Down. Why are you paying $150 for high-end jogging shorts and then wearing regular briefs under them? That's just wrong. That, in a nutshell (no pun intended) could be a ...

If you’ve been in a Target store lately and you’re of a marketing mindset to roam around and see what the competition may be up to, you may have noticed something new in the men’s underwear department ...