Keratin treatments have been around for years now, but when they first entered salons, they were an absolute game-changer for people with coarse, curly or frizzy strands. Featuring keratin, which is a ...

There’s an option for every hair type.

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Frizzy hair is a lifelong struggle for many of us. Heat damage, using the wrong hair tools, or walking a ...

Can an at-home keratin treatment really compete with the salon? In the case of ANSWR's formula, our Beauty Editor says yes.

If you have curly hair that’s prone to frizz at the merest hint of humidity, we don’t blame you for coveting straighter locks. Tame your unruly tresses with a keratin treatment, which will leave you ...

When you walk into the Butterfly Studio Salon____, located at 149 Fifth Avenue, the first thing you notice (if you’re me) is the koi pond discreetly lining the back edge of the floor. The second thing ...

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