It's one of Costco's most popular buys, but the brand doesn't make its own toilet paper. Discover the surprising companies ...

Costco's private label, Kirkland Signature, offers budget-friendly dupes of numerous name-brand products, from granola bars to laundry detergent. In many cases, these items are made in big brands' ...

Kirkland Signature Sparkling Flavored Water is a favorite of shoppers. The 17 fl oz, 24-Count box is $2.20 off through ...

If you aren't a Costco member, you might look at items from the Kirkland Signature brand and think, "What's the big deal?" After all, it's just a store brand, right? Not exactly. While it's true that ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. In a major rebrand and “operational reset” announced Tuesday ...