Two corporate giants have been trying to change America's bathroom habits in the last couple of years. But like a 2-year-old who rebels against potty training, consumers have stubbornly resisted.

With a whopping 45 percent share of the $1.2 billion-a-year facial tissue market, any aggressive move by Kleenex would give competitors a case of the sniffles, or even the jitters. But that`s the ...

Back in March and April—those heady, early pandemic days—nothing seemed more important than toilet paper. The stuff we buy with the intention of befouling and then discarding suddenly became precious ...

Kimberly-Clark, maker of Cottonelle and Scott toilet paper, Huggies and Kleenex tissues is buying Kenvue.  The purchase adds ...

Kleenex has stepped in to reassure customers it is working overtime to restock shelves as panic-buying stoked by the coronavirus crisis shows no signs of slowing down. Around Australia, supermarket ...

This paper describes how advertising contributed to the successful introduction of Kleenex Velvet toilet tissue, a radical new product manufactured by Kimberly Clark Ltd (KCL), into the southern half ...

Kimberly-Clark struck a more than $3 billion deal for its Kleenex and tissue businesses outside of North America as the maker of Scott toilet paper and Huggies diapers aims to focus on more profitable ...