With a whopping 45 percent share of the $1.2 billion-a-year facial tissue market, any aggressive move by Kleenex would give competitors a case of the sniffles, or even the jitters. But that`s the ...

Two corporate giants have been trying to change America's bathroom habits in the last couple of years. But like a 2-year-old who rebels against potty training, consumers have stubbornly resisted.

Back in March and April—those heady, early pandemic days—nothing seemed more important than toilet paper. The stuff we buy with the intention of befouling and then discarding suddenly became precious ...

Add articles to your saved list and come back to them any time. First it was everything from dish soap to toothbrushes that promised protection against bacteria. Now the maker of Kleenex plans a ...

For better or for worse, as Strategist editors and writers, we cannot turn off our shopping brains. With “Saw Something, Said Something,” we’ll be writing about the tiniest of details that have caught ...

This paper describes how advertising contributed to the successful introduction of Kleenex Velvet toilet tissue, a radical new product manufactured by Kimberly Clark Ltd (KCL), into the southern half ...

Kleenex is scrapping its “Mansize” tissues branding after consumers complained that it is sexist. The company said it is changing the name of the tissues to “Kleenex Extra Large” following feedback ...

Tissue maker Kleenex has been accused of polluting a town's air and drinking water with toxic 'forever chemicals'. Locals in New Milford, Connecticut — about two hours from New York City — say the ...