Female hygiene products brand, Kotex, has relaunched in India, with a new product line – Kotex Overnight Period Panties. The brand has rolled out a campaign for this, titled #OwnTheNight, to highlight ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. Women are no strangers to being uncomfortable, as the world is not made for them, Kotex says ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 27 min ago By Tim Nudd - 2 hours 57 min ago By Ewan Larkin - 5 hours 57 min ago By Adrianne Pasquarelli - 5 hours 57 min ago By ...

The neon bright blue liquid that appears in menstrual product commercials, that we all know should be a disgusting glob of red-brown blood, is hopefully on its way out. The brand Kotex has started to ...

A new ad for a sanitary pad shows red menstrual blood, a bold move that companies have historically shied away from. The ad reflects a growing trend to destigmatize women’s bodies and their bodily ...