Last year, 53% of U.S. homeowners say they will remodel before 2015, according to website Houzz. Now, KraftMaid Cabinetry wants to raise its brand awareness so these remodelers select its products.

The company treats the three facilities as one, she said. About 2,000 people work at the three plants. Cross would not say whether the laid-off workers would be called back once the economy improves. ...