Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

With so many products available today, attracting consumers’ attention is more challenging than ever. How do you get your product to stand out when there are millions of others to choose from? While ...

Brad Campeau was having a pint in Kitchener-Waterloo, Ont., when he met the beer bottle label — and quite possibly the woman — of his dreams. "It [had] a picture of a woman uppercutting a bear! In, ...