Impossible is nothing to Adidas — or at least that’s how the brand feels about the potential to cater to women in sports. Described as “its biggest commitment to women,” Adidas latest Impossible Is ...
To receive the Vogue Business newsletter, sign up here. Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new ...
Casual sports fans may not have noticed yet, but adidas continues to make giant strides in women's basketball. From the signing of top players to the marketing campaigns elevating new stars. With the ...
Riley Gaines, a former NCAA swim star who has turned into an activist to keep women’s sports fair and equal, and Rep. Nancy Mace, R-S.C., were among those Wednesday who took issue with the model ...
The sports world is frequently portrayed as a man's world. Despite the fact that women's sports have never been more popular, men continue to dominate mainstream media coverage. A recent USC/Purdue ...