In a legal marketplace transformed by technology, heightened client expectations, and fierce competition, law firm leaders must approach strategy with rigor and clarity. The following questions, ...

Law firm websites have always been credibility signals. But the rules of differentiation are changing. When artificial ...

Learn how law firms can track and optimize GPT-driven website traffic using Analytics and Search Console on The Firm ...

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration ...