Opinions expressed by Entrepreneur contributors are their own. A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...

In this "Put it to Work" lesson, you'll get your hands dirty under the hood of your demand generation machine by diving into lead magnet signup forms. You'll learn which fields you should include on ...