Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. A model wearing the new Nineties-inspired collection from ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Lee is reasserting its legacy as a American denim ...

The American denim giant Lee is a familiar apparel brand that has been selling shirts, jackets, jeans, and other apparel since it was founded in Kansas in 1889. In fact, it’s often considered one of ...

Lee’s Fall 2025 collection, including the premium Lee 101, looks better than anything the brand has done in decades, and might reignite an old rivalry. Every product is carefully selected by our ...

“Built Like Lee™” establishes a dynamic engagement platform to connect with a new generation of Lee loyalist Lee®, the 135-year-old American denim brand, is reclaiming its rightful place as a denim ...