Forbes contributors publish independent expert analyses and insights. This week, LEGO Group and Nike, Inc. announced a multi-year partnership aimed at blending the worlds of creative play and sport.

New Zealand’s billion-dollar toy company Zuru has lost a legal trademark battle over packaging that told consumers its building bricks were compatible with Lego. Zuru, a home-grown Kiwi business that ...

Canadian toymaker Mega Brands Inc. is taking another swing at giant rival Lego AS in a long-running legal battle over the protection of trademark rights for the shape of interlocking bricks in toy ...

The brand “strength” list, which measures a brand’s ability to impact a company’s performance by looking at marketing investment and the goodwill the brand has built up with customers and staff, says ...

Within the last few years, a lot of companies have started with the aim to disrupt the educational electronics industry using their LEGO-compatible sets. Now they’re ubiquitous, and fighting each ...

Lego's case failed to stack up when the toymaker lost a bitter legal battle with Canada's Mega Brands to register its plastic bricks as a trademark in the European Union. The decision ends an 11-year ...

MONTREAL – Toymaker Mega Brands Inc. said Friday it has dropped its legal action against rival Lego. The move comes after the U.S. Customs and Border Protection confirmed that it won’t block imports ...