Levi’s is on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. The heritage denim brand designed several custom looks for Beyoncé and her dancers for the world tour supporting her ...

The denim brand breaks the “craft fair” stereotype of upcycled fashion. “Sustainable and custom can live at the forefront of fashion, not just on the sidelines,” said founder, Ali Grace.

Finding the perfect pair of vintage Levi’s used to require hours at a thrift store, endless eBay searches, and often a few visits to the tailor. For some of us, it was among the most noble of fashion ...

Levi’s is re-releasing the 1901 501®, the first to feature a fifth pocket The exclusive Japan version uses Japanese denim and craftsmanship It’s a collector’s item with all Japanese details on its ...

Pride Month is nearly here, and it seems like every year, more and more brands drop collections to commemorate the Stonewall riots. This year, many brands are partnering with LGBTQ+ charities to give ...

In 2018, Ali Grace, founder and CEO of her namesake brand, was sitting in her dorm room at the University of Massachusetts ...

The 49ers and Levi's® are excited to announce a limited-edition collaboration of Levi's® Trucker Jackets inspired by current and former 49ers players. Each bespoke jacket will be available through an ...

Young athletes across the U.A.E. are developing their skills, teamwork, and passion for the game of football through our flag football programs. The 49ers Foundation and 49ers PREP welcomed high ...