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Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong ...

Some things — and some people — never go out of style. Levi’s jeans and Jennifer Aniston instantly come to mind, which makes ...

Levi’s 501s have been around for more than a century for one reason: they work. They age well, they pair with everything, and ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, ...

Think of an iconic denim brand, and it’s likely Levi’s will come to mind. The classic American brand offers a dizzying number of styles ranging from skinny to wide leg, straight leg to flares, and ...

About 34 years after Mercury’s death, a (small) mannequin in a San Francisco room now wears his worn-down skinny jeans, ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 ...

Much like the brand's famous underwear, Calvin Klein jeans never go out of style. These straight-fit jeans were big in the ...

The exhibition also includes reproductions of the iconic denim gown and suit Britney Spears and Justin Timberlake wore to the ...

Are Wrangler or Levi’s jeans best? Both Wrangler jeans and Levi’s jeans are steeped in tradition and are closely associated with the American way of life. Levi’s produced the first pair of denim work ...