Levi’s, the global leader in denim, sees a bright future in sweatpants. For years, the company has been adding more stretch to its jeans so they could better compete on comfort with items like ...

Levi’s 501s have been around for more than a century for one reason: they work. They age well, they pair with everything, and ...

With a rough 2023 in the rearview mirror, Levi Strauss & Co. this year is trying to tackle its problems with new pants. That includes jeans with lighter-weight denim; pants for women that can be worn ...

Levi's is facing its biggest crisis in years — athleisure attire. The denim brand says it has been challenged by the fashion trend of wearing exercise gear instead of jeans. Levi's profits fell 76% in ...

At the foot of Telegraph Hill in San Francisco, in a renovated grain mill with soaring ceilings and wooden beams, Bart Sights is refining his recipes for denim. In his hands, stained dark blue from ...