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Levi’s has been the first name in denim for over 150 years, and by now they occupy a rare space in the menswear psyche. (When you think of jeans, you probably think of theirs.) In 2023, the brand’s ...

The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is focusing on ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the ...

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. With 152 years under its ...

There isn’t a wardrobe in the world that doesn’t have at least one pair of jeans in it, and one of the most iconic silhouettes around is the Levi’s 501 jeans. They’ve been around since 1873 and were ...