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Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong ...

Levi’s 501s have been around for more than a century for one reason: they work. They age well, they pair with everything, and ...

Think of an iconic denim brand, and it’s likely Levi’s will come to mind. The classic American brand offers a dizzying number of styles ranging from skinny to wide leg, straight leg to flares, and ...

Levi's is one of the most well-known brands for jeans, and it's not hard to see why. With their high-quality construction and go-with-anything appeal, classic Levi's jeans never go out of style. In ...

If you click on links we provide, we may receive compensation. Score the Walmart best-seller from $39 right now Shea Simmons is a writer with over seven years of experience. Previously, she worked as ...

The exhibition also includes reproductions of the iconic denim gown and suit Britney Spears and Justin Timberlake wore to the ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, ...

About 34 years after Mercury’s death, a (small) mannequin in a San Francisco room now wears his worn-down skinny jeans, ...

This article originally appeared in Business Insider. Levi’s is facing its biggest crisis in years: athleisure attire. The denim brand says it has been challenged by the fashion trend of wearing ...

At the foot of Telegraph Hill in San Francisco, in a renovated grain mill with soaring ceilings and wooden beams, Bart Sights is refining his recipes for denim. In his hands, stained dark blue from ...

Is this the oldest known pair of women’s jeans? Levi’s believes it’s finally sewed up the answer to that question. Levi Strauss & Co. announced Tuesday that it has acquired what the company believes ...