Levi Strauss launches $300 premium jeans amid rising denim demand. Discover market growth insights and Levi's strategy.

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 ...

Grab Walmart’s best-selling Levi Strauss jeans for just $15. Popular, durable, and selling fast — sizes are going quickly, so ...

Levi Strauss & Co. announced an artificial intelligence-based chatbot tool called Virtual Stylist, available both via Facebook Messenger and on the Levi.com website, that helps users determine which ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, ...

The exhibition also includes reproductions of the iconic denim gown and suit Britney Spears and Justin Timberlake wore to the ...

Levi’s new jeans—a winner of ‘Fast Company’s’ 2021 World Changing Ideas Awards—are made with Circulose, a new material made from recycled denim. Growing the cotton for a typical pair of jeans uses ...

Blue jeans giant Levi Strauss & Co. began trading Thursday on the New York Stock Exchange at $22.22 a share, after having priced its initial public offering at $17 a share the night prior. The company ...

Your favorite blue jeans might seem environmentally innocuous, but like most textiles, they consume considerable quantities of energy, chemicals and water throughout their lifecycle. Because many ...

What could be more American than a great-fitting pair of jeans? Denim, whether as pants, jackets, dresses or skirts, is as popular in the fashion capitals of Europe as it is here (and maybe even more ...

Levi Strauss is ramping up its use of lasers to automate the way its jeans are made. The firm says the new techniques will reduce chemical use and make the way in which jeans are faded, distressed and ...

The world's biggest jeans-maker makes an unfashionable bet on the middle market LEVI'S, the oldest and most popular brand of jeans, has seen better days, such as when Bruce Springsteen wore a pair on ...