With 152 years under its belt loops, Levi’s has ascended to rarified air. Levi's jeans are synonymous with the whole category, like Band-Aids or Kleenex. There are other jeans brands—great ones, even.

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

To entice more women to buy its jeans, Levi’s is looking to the past and the future all at once. Following a 2015 update of its women’s collection, which included a refresh of fits and fabrications, ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. For the last 18 months, the folks at Levi Strauss & Co. studied women ...

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