In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

With 152 years under its belt loops, Levi’s has ascended to rarified air. Levi's jeans are synonymous with the whole category, like Band-Aids or Kleenex. There are other jeans brands—great ones, even.

To entice more women to buy its jeans, Levi’s is looking to the past and the future all at once. Following a 2015 update of its women’s collection, which included a refresh of fits and fabrications, ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. For the last 18 months, the folks at Levi Strauss & Co. studied women ...

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