Aldi, Lidl push U.S. grocery chains toward even bigger store-brand future

Private label foods, long a mainstay in European supermarkets, are gaining ground in the United States as shoppers trade down ...
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Discount grocer Lidl would like to reintroduce itself (updated)

German discount grocer Lidl is rebranding itself as the “super-est market” to improve brand recognition in the U.S. After pausing expansion and closing underperforming stores in 2023, Lidl is ...