The ice bath challenge has clearly taken over the internet with many celebrities from around the globe dipping themselves in ice! This challenge stands apart from everything else that is trending as ...

Ten years ago this summer the social media world was overwhelmed with videos of movie stars, politicians, sports heroes and regular folks dousing themselves as part of the Ice Bucket Challenge. Even I ...

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...

As new research emerges and some experts raise fresh concerns, what does the future hold for the cold plunge trend. ... Read ...

I’ve always been afraid of ice baths. But facing the fear seems unavoidable, especially if your FYP is anything like mine, you’ve likely seen people dipping in buckets of water at sub-zero temperature ...

Is it déjà vu or have we seen this trend before? It’s not just you. The Ice Bucket Challenge, which took over social media a decade ago, has found new life thanks to a group of college students who ...

I have always been someone with an extremely low tolerance for being uncomfortable. If my tummy hurts, everyone will know. If my hands feel even the slightest bit dry, I will wreak havoc on whomever ...