China's livestream shopping scene is a booming industry that is projected to be worth more than $700 billion by this year, according to Statista. The industry is said to account for about 10% of the ...

Livestreams that ignore the ban are shut down, and offenders can be charged for disseminating obscene material. To bypass this rule, online lingerie businesses are hiring men to do the modeling ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Livestream shopping, or live shopping, first appeared in ...

Meta isn't done pulling back some of its shopping features. Instagram has warned users that live shopping will shut down on March 16th. From that day on, shops can't tag products during livestreams — ...

Meta has announced that due to a shift in consumer behaviours it will no longer allow brands to host any new or scheduled Live Shopping events on Facebook. Brands will still be able to use Facebook ...

The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will catch on. By Jordyn Holman and Kalley Huang On a ...