The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022. Custom typefaces ...

After a dramatic rebrand 5 years ago, the South Korean automaker is selling more cars than ever in the U.S. CNBC replaces its peacock with . . . a triangle The logo update comes as CNBC spins off from ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so ...