Xcel has expanded Longaberger into product categories beyond baskets. Xcel Brands Inc. today is launching a new digitized business model for Longaberger, transforming the traditional multi-level ...

Iconic basket maker Longaberger Co. has gone out of business but their products are still fetching a high price online. The company, which until about two years ago was headquarted in a basket-shaped ...

DRESDEN, Ohio — Baskets, not bombs, brought the spotlight to this Dresden, in central Ohio. The founding of the Longaberger basket company in 1973 turned this former farm town, population 1,500, into ...

NEWARK, Ohio -- The Longaberger Co. basket company has been so swamped with orders for its new National Football League and collegiate-themed baskets that it has called back 50 basket-makers from the ...

Longaberger’s new owner has launched a plan to reinvent the old-school Ohio basket maker into a social-media powerhouse. “This company at one time was a billion-dollar company,” said Robert D’Loren, ...

DRESDEN - Dresden has long been known for its unique craftsmanship heritage - a legacy that most thought was lost with the closing of Longaberger Baskets in 2018. Over the past year, the reverence for ...

The "Big Basket" as it's known by many in Central Ohio will soon be empty. Longaberger company employees will leave the iconic basket shaped building in Newark and head to its plant in Frazeysburg.

DRESDEN — On July 13, the second annual America’s Basket Festival will feature six Longaberger family members available to sign baskets and visit with the crowd. “I can’t say who just yet,” said ...