First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

She says Curl Cult’s perm kit gives her “loose waves no matter how humid it is outside” Portia De Rossi/Instagram Portia de Rossi is showing us all how she keeps her hair looking good. It’s no secret ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Before you can understand how a wavy perm is different from a regular perm, you gotta know how perms ...