bats—it sold out within two days—was a pink-based Atlas colorway. That design came directly from what Slugger saw as a trend from customers toying with online customization. “The pink bat was the ...

CHICAGO and LOUISVILLE, KY - This is a historic day in the baseball and softball business. Wilson®, the Official Glove of Major League Baseball® (MLB) will now take the field with Louisville Slugger®, ...

LOUISVILLE, Ky. (WDRB) -- Thirty years ago, the iconic Louisville Slugger bat was installed. Towering 120 feet tall and weighing 68,000 pounds, the big bat still leans proudly against the museum’s ...

LOUISVILLE, Ky. (WXIX) - The headline maker at the start of the MLB season has not been the stars of the game or the big market teams, but rather a bat, the torpedo bat in fact. The bigger barrel bat ...

LOUISVILLE, Ky. (WAVE) - One of Louisville’s most iconic landmarks, the Big Bat at the Slugger Museum, is turning 30. The Big Bat was installed on Oct. 21, 1995. It towers over the museum and downtown ...

ESPN brought SportsCenter to Louisville on Wednesday as part of its “50 States in 50 Days” tour, with Kentucky native Michael Eaves hosting the show from the Louisville Slugger Factory and Museum.