In recent years, “multi-level marketing” (MLM) businesses — companies that utilize pyramid scheme-like tactics — have made great fodder for documentaries. The latest entry in the sub-genre, LuLaRich, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." The new four-part Amazon Prime documentary LuLaRich unravels LuLaRoe, a multilevel marketing company ...

LuLaRoe is an apparel company that was founded on May 1st, 2013 by DeAnne and Mark Stidham. DeAnne is the President of the company while Mark is the CEO. As stated on its website, its mission is to ...

A new Amazon documentary from the makers of "Fyre Fraud" looks at the once-ubiquitous multilevel marketing company LuLaRoe and how its dream of stay-at-home "mom-preneurs" fell apart amid a flood of ...

The new four-part Amazon Prime documentary LuLaRich unravels LuLaRoe, a multilevel marketing company that sells comfy women's clothing in bright patterns. (So. Many. Leggings.) Since it was founded in ...

Chris Jacobs, center, stands with other LuLaRoe retailers and her inventory during her first open house show in 2017. Jacobs would rent out facilities with other consultants to sell the clothes.

With the docuseries LuLaRich on Amazon Prime Video, the story of LuLaRoe — the multi-level marketing (MLM) business best known for selling colorful leggings on Facebook — comes into sharper focus.

DeAnne Stidham is a Mormon mother of 14 with Barbie-blonde hair, studded designer stilettos, and a cozy Kris Jenner charm who, with her husband Mark, founded the billion-dollar company LuLaRoe.