In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

What will the lure sell for? You look over the competition and decide that $10 would be a fair price.

The AI Lure Generator is just the beginning of Tackle.net's journey. Future plans include refining their AI tools, optimizing small-batch manufacturing processes, and fostering growth within the ...

Mississippi fisherman and lure maker Eric Mayo has been on a record-breaking tear over the last five or so years. On April 11, Mayo was fishing his family’s farm pond near his hometown of Petal where ...

“We believe in fostering creativity among lure makers and connecting anglers with unique baits,” said Ivan Wong, the CEO and Founder of Tackle.net. Hailing from Silicon Valley, Wong brings his tech ...

I shouldn’t have been surprised. The East Tennessee region where he made his name is notoriously insular, with a history of bootlegging and moonshiners who took great pains to hide themselves from ...

For Midwest Finesse fishing enthusiasts, one name typically stands out among the most influential — Ned Kehde. The renowned outdoors writer and angler from Lawrence is the namesake of the Ned Rig, a ...