LAND O’ LAKES, Wis. (WBAY) - If you’re heading to northern Wisconsin for this weekend’s fishing opener, it’s a must-see for any angler. A Vilas County man has the only known antique fishing tackle ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

A pair of longtime friends and fishing buddies from Shady Grove have been reeling in customers since 2017 with made-from-scratch lures, including the fan-favorite, “Punisher.” ...

Building a casting lure from scratch can be as simple as 1, 2, 3 or as complicated as finding the cube root of 783. Just like any other pastime. I tried to keep my lure making simple, using only a ...

Here's a universal truth courtesy of the outdoors world: If you're an angler you're also a lure collector. The proof is in our tackle boxes, gear bags and fishing vests. My collection dates to the ...

This story was originally featured on Field & Stream. It shouldn’t come as a surprise to any angler that the shape of a spoon lure is modeled after the same kitchen utensil you use to shovel Frosted ...

For Matt Fullenkamp, two heads are better than one. Quick Switch Lures, the company formed by the St. Augustine electrician, has patented and is selling an offshore trolling lure that, he says, makes ...

Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...