Frank Johnson once described his background as half-yuppie/half-hillbilly. Sadly, the engineering genius behind Mold Craft Fishing Products and the Unibutt died this ...

Big changes hit the fishing industry last week, and they are good for western Arkansas for bass anglers in general. First, Plastics Research and Development Co., or PRADCO, bought the Norman Lures ...

Kyle Norman of Pangburn loves fishing and has come up with an idea to combine his hobby and creativity to fashion a business. By cutting pieces off different lures and putting them all together, ...

Texas angler Goya Lin has combined his knowledge of mechanical engineering with a passion for fishing to create a unique bass lure that looks like a string of ducklings. A couple weeks ago, Lin caught ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

You Could Win a Mold Craft Lure Pack! Enter today for your chance to score a serious collection of Mold Craft Soft Heads. All you have to do is simply fill out the form below by June 30, 2011. We will ...

Frank Johnson revolutionized big game fishing with his Mold Craft Soft Head lures. A gifted innovator, he built a pneumatic injection molding machine that made soft plastic trolling lures that marlin ...

Frank Johnson Sr. thinks he makes the best plastic squid in the world.He makes squid in nine colors, using fluorescent dyes that cost $20 a pound. His squid are squeezably soft, just as the big, big ...

In a nondescript building on the outskirts of Valparaiso is one of the oldest soft-bait manufacturers in the nation. In 1946, one of angling's hottest fishing techniques, the soft bait, was born in ...

Ask the Palmer family about fishing lures, and you'll open a huge can of worms. Carl and Bette Palmer of Port Byron have been handcrafting fishing lures at their home and in an old train car on their ...

A collection of some of Goya Lin's 3D printed lures. Texas angler Goya Lin has combined his knowledge of mechanical engineering with a passion for fishing to create a unique bass lure that looks like ...