Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...
Magna’s latest projection is for growth of 9.2 percent to $369 billion, up from its December estimate of 8.4 percent, with "premium longform streaming" among the outperformers. By Georg Szalai Global ...
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