Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. Maidenform, the iconic intimate apparel brand, extends its legendary ...

Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960s. It was the one ...

Jelly Strip & 360° Support - Our nursing bra ripples up your breasts layer by layer with “Jelly Strip” gently to lift your breasts and keep them with 360°round support to an appropriate place evenly ...

— -- Elaine Cato, 40, never intended to become a bra designer. All she wanted, seven months after the birth of her second daughter in 1998, was to look hot for a New Year's Eve party. Last week, ...

All of us would love to be able to choose a bra just based on what appears to be cute or sexy on the rack or online, but it's not that simple. If you are plus-size or full-figured, a big part of the ...

Although most people will never see the one you're wearing, the right bra changes everything. Ready to find one that actually fits? Sexy bras, stealthy bras, wear-'em-nonstop-until-they-fall-apart ...

Mad Men costume designer Janie Bryant will expand her extracurriculars with a viral marketing campaign on behalf of Maidenform undergarments. The authentically sculpted and realistic curves of the ...

Related story Alo's Singles' Day Sale Ends Soon! Last Chance to Score 30% Off Editor-Loved Loungewear Ahead of Black Friday But wearing a bra that truly fits is possibly the most important factor of ...