During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do we launch?” But when you look at your Notion pages, you see a half-written ...

New consultation focuses on pricing, timing, digital strategy, and market positioning for 2026 home sales Luxury ...

The year 2024 marks an extraordinary period for the CleanTech sector, buoyed by the Inflation Reduction Act's infusion of capital. This legislative move, earmarking hundreds of billions of dollars for ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...