AM Best is maintaining its stable outlook on Costa Rica’s insurance industry due to steady premium growth and a stable ...

AM Best is maintaining its negative outlook on Colombia’s insurance industry, citing challenging economic conditions, ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

When companies are looking to grow their business, they must analyze the markets in which they operate and look for opportunities to expand into new markets. This is done by breaking potential market ...

When creating your business plan or establishing your next product launch, establish who your target buyers are. Once you have the overall market for your products or services, break that larger group ...

A new, ongoing series from the authors of ‘Total Alignment’ continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals. This is the second in an ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...