We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be complicated. In fact, the most effective marketing approaches can ...

In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to success. However, 46% of marketers are working with a ...

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On ...

With the number of mobile users now exceeding desktop users, the importance of a strong mobile marketing strategy is no longer in question. Even so, many service-oriented businesses are putting off ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. While the digital landscape has ...

It’s hard to be a digital marketer. Using Snapchat doesn’t make you a digital marketer. Tweeting about bots and messaging doesn’t make you an expert on conversational commerce. And while sharing Alexa ...

In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express ...

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...