Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that ...

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“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

Many small businesses lump advertising, promotions, public relations and other communications tools together and erroneously call them marketing. Communications serve a marketing strategy, which is ...

Luanne Lawrence, a communications and marketing professional with long experience in higher education, has been appointed associate chancellor for strategic communications at the University of ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to ...