"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

It can be tempting when something is working well to leave it as it is. While this can be a smart move in the right context, it can sometimes mean you miss out on opportunities to improve or to grow, ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from your marketing campaigns. But determining whether your marketing needs an overhaul ...

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs) can contribute to that goal. Few do — and that ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.